Little kids

Little kids (5-10) might be too young to have a serious sit-down about the dangers or underage drinking, but it’s not too early to distill good habits and encourage them to engage in positive activities under the ZeroProof brand. Familiarizing them with the campaign can help inculcate the good judgment they’ll need to say no to alcohol when they’re a little older. The American Academy of Pediatrics actually suggests talking to your child as young as nine years old about the dangers of underage drinking. The talk doesn’t have to be a long one—it can be a short conversation about establishing how alcohol fits into their world and the world of adults.